In this episode, Michael F. Schein joins host Chris Hadnagy. Michael is a writer, speaker, business owner, and hype artist. He shares the social engineering tactics he was able to learn from cult leaders and mischief makers. Find out how these often-manipulative tactics can be used for good. Feb 8, 2021.
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Show Notes
In this episode, Michael F. Schein joins Chris Hadnagy and Maxie Reynolds. Michael is a writer, speaker, business owner, and hype artist. He shares the social engineering tactics he was able to learn from cult leaders and mischief makers. Find out how these often-manipulative tactics can be used for good.
00:09 – Introduction
01:44 – Introduction to Michael F. Schein
02:30 – How Michael figured out that we can learn from cult leaders and mischief makers
10:38 – Influence through disruption
11:44 – Make war not love
13:21 – Basecamp: Simplicity by hating complexity
16:21 – Building hype requires confidence
18:15 – Focus on what you want to be known for
26:06 – Create a secret society
30:27 – How Michael socially engineered himself onto the podcast
35:34 – The positive side of hype
37:43 – Chris, Maxie and Michael’s favorite music
43:03 – Michael’s most respected colleague: Michael Roderick
44:21 – Michael’s book recommendations:
The Crowd: A Study of the Popular Mind
47:10 – Michael’s contact info
48:39 – Outro